Author: Victoria Bromley

Dazzle: A Shopping Experience

Step into Memphis’ Dazzle and you’re not just shopping at a store with various items for sale, you’re walking into an experience. Owners Amy and Michael Egerman wouldn’t have it any other way. Growing up in Birmingham, Alabama, Michael’s family had friends in the retail industry, and he fell in love with everything about it. What stayed with him is that the retail experience needs to be “fun and friendly,” he said. “The customer should walk away feeling good about their experience even if they don’t buy anything.” In Atlanta, Amy grew up watching her dad market his business,...

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